Brick & Mortar Decor - Corporate & Brand Site
The official corporate and brand site for Brick and Mortar Decor Ltd, a premium home decor and furniture brand. The platform focuses on brand positioning, trust-building content, and an editorial presentation of the company's values, replacing an older React/Vite SPA with a highly optimized Next.js 16.2 application with bilingual support.
2025
Brick & Mortar Decor
8 weeks
Project Gallery
Project overview
Technologies
Next.js 16.2Framework
React 19.2Library
TypeScriptLanguage
Tailwind CSS v4Styling
i18n (English/French)Internationalization
SEO OptimizationOptimization
Key Features
- Bilingual (English/French) support with automated locale routing
- Premium, warm editorial design representing brand storytelling
- Highly optimized media pipelines and responsive layouts
- Robust SEO structure including JSON-LD BreadcrumbList and canonicals
- Complete 301 redirect map preserving link equity from legacy SPA
Results
- Achieved significantly faster initial load times and page speed scores
- Enhanced brand trust and established a polished entry point for the company
- Preserved all legacy SEO metrics with zero broken redirect links
Challenges & Solutions
Migrating legacy client-heavy React/Vite e-commerce to Next.js 16 App Router
Setting up comprehensive 301 redirects to preserve SEO rankings
Optimizing complex media page loads without compromising visual styling
Next.js 16.2React 19.2TypeScriptTailwind CSS v4i18nSEO